Effective Date: December 20, 2025
Last Updated: December 20, 2025
Ervin Beauty (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ervinbeauty.com and use our services.
1. Information We Collect
Personal Information You Provide
- Contact Forms: Name, email address, phone number, and any message content you submit through our contact or inquiry forms.
- WhatsApp Consultation: When you contact us via WhatsApp, we may receive your phone number and message content.
- Appointment Booking: Information you provide when scheduling appointments, including name, contact details, and service preferences.
Information Collected Automatically
- Google Analytics: We use Google Analytics to understand how visitors interact with our website. This includes information such as your IP address (anonymized), browser type, device type, pages visited, time spent on pages, and referring website. Google Analytics uses cookies to collect this data.
- Meta Pixel (Facebook): We may use Meta (Facebook) Pixel to measure the effectiveness of our advertising and understand user behavior. This technology collects information about your browsing activity.
- Google Ads: We may use Google Ads conversion tracking to measure advertising effectiveness.
- Embedded Maps: Our website may embed Google Maps to display our location. Google may collect information when you interact with embedded maps.
2. Appointment Booking Through Square
All appointments are processed by Square, Inc. When you book an appointment through our website, you are directed to Square’s booking platform. Square collects and processes your personal information according to their own privacy practices.
We encourage you to review Square’s Privacy Policy to understand how they handle your information:
Square Privacy Policy →
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide customer service
- To schedule and manage appointments
- To send you information about our services (with your consent)
- To improve our website and user experience
- To analyze website traffic and usage patterns
- To measure advertising effectiveness
- To comply with legal obligations
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Advertising Cookies: Used to deliver relevant advertisements (Meta Pixel, Google Ads)
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
5. Your California Privacy Rights (CPRA)
If you are a California resident, you have specific rights under the California Privacy Rights Act (CPRA):
- Right to Know: You can request information about what personal data we collect, use, and disclose.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Correct: You can request correction of inaccurate personal information.
- Right to Opt-Out: You can opt out of the sale or sharing of your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise these rights, please contact us using the information provided below. We will respond to verifiable requests within 45 days.
6. Data Sharing and Disclosure
We may share your information with:
- Service Providers: Third parties that help us operate our business (e.g., Square for appointments, Google for analytics)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
7. Data Security
We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
9. Children’s Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Ervin Beauty
11390 Ventura Blvd, Suite 1
Studio City, CA 91604
Phone: +1 (818) 447-8202
Email: ervincosm@gmail.com